EpisodeOps LogoEpisodeOps
    Operations reference
    Measurement

    Vanity URL

    A sponsor-specific tracked URL spoken in the host read (e.g., brand.com/podcastname) for attribution.

    The most-used attribution mechanism in podcast sponsorship. The host says 'go to brand.com/showname' on air; the sponsor sees traffic to that URL and attributes it to the podcast. Vanity URLs are imperfect (many listeners don't follow the URL even when they convert) but they're better than nothing. Studios that operationalize them well track per-episode performance, which feeds the CPM ladder.

    Related

    Measurement

    Attribution lift

    The measurable increase in a sponsor's conversion rate caused by their podcast campaign, vs control.

    Measurement

    Promo code

    A unique discount code spoken in the host read that ties conversions back to the podcast.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations