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    Operations reference
    Measurement

    Attribution lift

    The measurable increase in a sponsor's conversion rate caused by their podcast campaign, vs control.

    What sponsors actually pay for. Studios that can prove an attribution lift — via a sponsor's own conversion data, a vanity URL, a unique promo code — sell renewals at higher CPMs and lose fewer accounts. Attribution lift is the difference between selling 'downloads' and selling 'business outcomes'.

    Related

    Revenue

    CPM ladder

    A tiered CPM rate card where higher-value placements (pre-roll, host-read, niche audience cuts) charge more than lower-value ones.

    Measurement

    Vanity URL

    A sponsor-specific tracked URL spoken in the host read (e.g., brand.com/podcastname) for attribution.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations