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    Operations reference
    Measurement

    Promo code

    A unique discount code spoken in the host read that ties conversions back to the podcast.

    The companion to vanity URLs and often more reliable — the listener has to enter the code at checkout, which signals stronger intent than just clicking a URL. Healthy sponsorship operations cycle promo codes per-episode rather than running one code across an entire campaign; the per-episode rotation reveals which episodes performed best, which feeds the next pitch.

    Related

    Measurement

    Vanity URL

    A sponsor-specific tracked URL spoken in the host read (e.g., brand.com/podcastname) for attribution.

    Measurement

    Attribution lift

    The measurable increase in a sponsor's conversion rate caused by their podcast campaign, vs control.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations