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    Operations reference
    Revenue

    Sponsor pacing

    The rate at which a sponsor's contracted impressions are being delivered vs the campaign timeline.

    If a sponsor bought 1 million impressions for a 4-week campaign, you should deliver ~250K/week. Under-pacing means you'll miss the deadline; over-pacing means you'll exhaust inventory early and lose revenue on the tail. Studios that don't monitor pacing eat the makegoods. Studios that monitor pacing close monthly invoices on time.

    Related

    Revenue

    Dynamic insertion (DAI)

    Server-side ad placement that inserts sponsor audio per-request rather than baking it into the published file.

    Revenue

    Makegood

    Additional impressions a studio owes a sponsor when the original campaign underdelivered on its commitment.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations