Revenue

    Dynamic insertion (DAI)

    Server-side ad placement that inserts sponsor audio per-request rather than baking it into the published file.

    The hosting-side technology behind ad stitching. The episode file on the host doesn't contain ads; ads are inserted by the host server at the moment a listener requests the episode. Enables campaign pacing, frequency caps, A/B testing of creative, and geographic targeting. Required for any serious programmatic sponsorship sales.

    Related

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations