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    Operations reference
    Revenue

    Makegood

    Additional impressions a studio owes a sponsor when the original campaign underdelivered on its commitment.

    If a sponsor was promised 1 million impressions and you only delivered 800K by the campaign end, you owe a makegood for 200K — usually a bonus run on a subsequent episode. Makegoods erode margin because they're delivered into a future inventory window where you could have sold new revenue. Reducing makegoods is a direct revenue lever for any studio with ad sales.

    Related

    Revenue

    Sponsor pacing

    The rate at which a sponsor's contracted impressions are being delivered vs the campaign timeline.

    Revenue

    CPM ladder

    A tiered CPM rate card where higher-value placements (pre-roll, host-read, niche audience cuts) charge more than lower-value ones.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations