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    Operations reference
    Revenue

    CPM ladder

    A tiered CPM rate card where higher-value placements (pre-roll, host-read, niche audience cuts) charge more than lower-value ones.

    A mature studio doesn't sell at a flat CPM. The same downloads might monetize at $15 CPM in mid-roll programmatic, $40 CPM in host-read pre-roll, and $80 CPM in a targeted audience cut. The CPM ladder is the explicit structure that captures that — typically published as part of a media kit and updated quarterly.

    Related

    Revenue

    Sponsor pacing

    The rate at which a sponsor's contracted impressions are being delivered vs the campaign timeline.

    Revenue

    Audience cuts

    Slicing an audience by demographic, geographic, or interest signals to sell higher-CPM targeted ad inventory.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations