Distribution

    Evergreen

    Back-catalog content that maintains relevance over time and continues to attract downloads months or years after publish.

    Studios that systematically backfill transcripts, refresh show notes, and add chapter markers to their back catalog convert their archive into evergreen inventory. A 2-year-old episode with a published transcript and good show notes can be the largest single source of SEO traffic to the show. Evergreen back catalog is the most under-monetized lever most studios have.

    Related

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations