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    Operations reference
    Revenue

    Audience cuts

    Slicing an audience by demographic, geographic, or interest signals to sell higher-CPM targeted ad inventory.

    A B2B podcast with 30K total downloads might have 8K downloads from finance-sector senior decision-makers. That audience cut is sellable to financial-services sponsors at 3–5x the general CPM. Operators with mature ad operations identify and sell audience cuts; less-mature operations sell the bulk number at the lower rate.

    Related

    Revenue

    CPM ladder

    A tiered CPM rate card where higher-value placements (pre-roll, host-read, niche audience cuts) charge more than lower-value ones.

    Measurement

    Attribution lift

    The measurable increase in a sponsor's conversion rate caused by their podcast campaign, vs control.

    This term is part of the EpisodeOps Operations Reference — a vocabulary for podcast operators (production managers, agency owners, network ops leads). For the broader picture, read the podcast-operations manifesto.

    Podcast operations