Podcast release ROI calculator
Plug in your show's release math. We'll show the time and dollar value of automating the operations layer (release pack, scheduling, team handoff).
Assumes a 70% reduction in manual release-work hours. Conservative working estimate. Your numbers will vary based on team composition and which tools you're consolidating.
Capture the savings — free release pack on signup
EpisodeOps is the operations layer this calculator models. Free Release Pack on signup; upgrade only when the workflow earns the spend.
How the math works
The current state: episodes × hours-per-episode = monthly release hours, which multiplied by the team rate gives the current monthly cost of release ops.
The automated state assumes a 70% reduction in release-ops hours. That number is a conservative working estimate, not a measured benchmark — highly repetitive workflows tend to land higher, content with heavy editorial judgment lands lower. Treat the 70% as a starting assumption to adjust against your own workflow data.
We deliberately exclude audio editing time from the model. Editing is still a human job; release ops is what the automation layer replaces.
Common questions
How is the time-saved estimate calculated?
We assume a podcast-ops automation layer (release checklists, AI transcripts + show notes, multi-platform scheduling, team handoffs) removes ~70% of the manual post-production-and-release hours per episode, when the team maintains a human review step. This is a conservative working estimate, not a measured per-team number. Your real savings will vary based on team composition and which tools you're consolidating.
What activities count as 'release time'?
Everything between recording-complete and episode-published: transcript generation and cleanup, show-notes writing, chapter markers, social posts, cross-platform scheduling, asset uploads to host, metadata copy/paste, team review handoff, and post-publish status updates. It does not include the audio editing itself (that's still your editor's time).
What about quality — does automation cost output quality?
The 70% savings assumption is calibrated to teams that maintain a human-in-the-loop review step. If you're shipping unedited AI output, savings are higher but at quality cost. The realistic ROI assumes humans still approve every release pack — the automation removes the typing-and-copying work, not the editorial judgment.
Is $50/hour a reasonable team rate?
It depends on geography and role. A US-based producer typically costs $40–$80/hr fully loaded; a contract editor in the US runs $50–$120/hr; an outsourced VA running release ops in the Philippines runs $8–$15/hr. Use what your blended rate actually is — the calculator is just multiplication.