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Podcast Release Checklist
Every step you need before hitting publish — from pre-production to promotion. Bookmark this page and run through it every episode.
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Pre-Production
- Topic chosen and outline written
- Guest confirmed + briefing sent
- Recording environment checked (quiet, no fan/AC hum)
- Mic gain levels tested
- Recording software opened and test recording made
- Backup recording device ready
Audio & Editing
- Raw recording backed up to cloud storage
- Long pauses and filler words trimmed
- Volume levels normalized to -16 LUFS (Spotify) or -19 LUFS (Apple)
- Intro and outro music added and faded
- Audio exported as MP3 at 192kbps
Transcript
- Transcript generated (AI tools take under 5 minutes)
- Speaker labels reviewed and corrected
- Transcript saved for accessibility upload
Metadata
- Episode title includes primary keyword (under 60 chars)
- Episode description: first 2 sentences are compelling, 150–500 words
- Season/Episode number correctly incremented
- Guest name spelled correctly in title and description
- Explicit tag correctly set (clean or explicit)
- Episode artwork: 1:1 ratio, 3000×3000px, under 500KB
Show Notes
- Summary paragraph (2–4 sentences)
- Key topics covered listed (5–10 bullet points)
- Guest bio and links included
- All resources mentioned linked
- Chapter timestamps included (e.g. [00:00] Intro, [03:45] Main topic)
- Call to action (subscribe, review, follow)
Distribution
- Episode uploaded to podcast host
- Publish date/time set
- RSS feed verified — episode appears correctly
- Spotify: check episode appears (2–4 hours)
- Apple Podcasts: check episode appears (24 hours)
- Transcript uploaded to host (if supported)
Promotion
- Instagram Reel or teaser clip posted
- LinkedIn post with episode insight or quote
- Twitter/X thread with key takeaways (3–7 tweets)
- Email newsletter sent to subscriber list
- Guest tagged and encouraged to share
- Audiogram clip scheduled for mid-week
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